In April 2012, the VeriSign Trust seal became the Norton™ Secured seal, powered by VeriSign.
The only thing that changed is the logo – which automatically updated to the new Norton™ Secured seal design – so there’s no need for you to do anything further.
Symantec U.S. Online Consumer
Study, February 2011
of respondents are more likely to continue an online purchase when they see the Norton™ Secured seal
Symantec U.S. Online Consumer
Study, February 2011
of consumers recognise the Norton™ Secured seal even before we have introduced it.
VeriSign's robust PKI infrastructure is now part of Symantec and includes military-grade data centres and disaster recovery sites.
Symantec U.S. Consumer Research Study, January 2011
of consumers agree that a website displaying the Norton™ Secured seal is safe to browse and won’t give them a virus.
Symantec U.S. Consumer Research Study, January 2011
of consumers of consumers agree that a website displaying the Norton™ Secured seal means that the website protects their online privacy.
Symantec U.S. Consumer Research Study, January 2011
of consumers agree that credit card transactions are safe on a website displaying the Norton™ Secured seal.
Based on rebranding tests, 94% of respondents are more likely to continue an online purchase when they see the Norton™ Secured seal during the checkout process as compared to seeing other seals or no seal at all. (Symantec U.S. Online Consumer Study, Feburary 2011).
Research shows that 77% of consumers recognised the Norton™ Secured seal even before we introduced it. And with over half a billion daily displays on websites in 170 countries, the new logo will have an instant impact on your audience. (Symantec US Consumer Research Study January 2011, Symantec internal & external customer data 11/2011).
The great thing is, most of the changes have already happened. VeriSign Authentication Services became part of Symantec in August of 2010, and you shouldn't have noticed any difference.
After all, your Account Management Team, company contacts and our products have remained the same.
| Current Product Names | Product Names as of April 2012 |
|---|---|
| VeriSign Secure Site | Symantec™ Secure Site |
| VeriSign Secure Site Pro | Symantec™ Secure Site Pro |
| VeriSign Secure Site with EV | Symantec™ Secure Site with EV |
| VeriSign Secure Site Pro with EV | Symantec™ Secure Site Pro with EV |
| VeriSign Trust Seal | Symantec™ Safe Site |
| VeriSign Code Signing Certificates | Symantec™ Code Signing Certificates |
The VeriSign Trust seal changed from red in colour to yellow, as well as the words within the seal capsule changing from “VeriSign Trusted” to “Norton Secured”. The familiar circle Checkmark will remain as a major component of the new seal. This change is the result of extensive research supporting that the augmentation of the well-recognized Checkmark with these two strong consumer brands, should produce the same, if not better, results when you display the Norton™ Secured seal on your website.
Yes. Symantec’s research has shown an overwhelmingly positive response to the name change by consumers. Norton is the leading name in personal technology protection, with Norton products in use by more than 150 million people worldwide and shipped on 60% of Windows-based consumer PCs worldwide. Symantec’s results showed that 77% of consumers recognized the Norton Secured seal even before we introduced it.
The seal changes began on April 17th, 2012 and were rolled out over a two-week period.
In April 2012 most product names were simply updated to Symantec where they once were VeriSign. For example, VeriSign Secure Site became Symantec Secure Site. This will be evident in the purchasing process and on invoices, but otherwise customers probably will not notice a difference.
In August 2010, Symantec purchased VeriSign Authentication Services, including VeriSign SSL Certificates and the VeriSign Trust seal. As part of the transition, the trust mark became part of the Symantec product family. In the new seal, the Checkmark stays the same and the seal says “Norton Secured, powered by VeriSign.”
Symantec’s Norton brand is extremely well known to consumers, and these consumers will look for the Norton Secured seal on Web sites just like yours. In recent tests, 77% of consumers recognize the Norton™ Secured seal with the check— more than any of our competitors’ trust seals (Symantec Consumer Research, January 2011).
No action will be necessary for customers currently posting the seal. Since the seal is served up via javascript, it is simply a matter of Symantec changing which image will display. Once the change is made on the Symantec servers, the new seal will automatically be shown in place of the old seal.
If a user is to click on the padlock and bring up the SSL Certificate details, it will still indicate it is signed off of the VeriSign Root CA. The product names will be changing from VeriSign SSL Certificates to Symantec SSL Certificates.
After April 2012, Extended Validation SSL Certificates will say identified by Norton in the security status bar (Internet Explorer browsers version 7 and higher). The same rigorous and proven authentication processes established by VeriSign will be used by Symantec to verify businesses and ownership of websites and the Norton name will assure consumers of this.
The same support and sales teams will continue to provide the high standard of support our customers expect. Your account executive that you have been working with will continue to be the same person.
Contact your account executive.
