Same tick.
New name.
No hassle.

In April 2012, the VeriSign Trust seal became the Norton™ Secured seal, powered by VeriSign.

The only thing that changed is the logo – which automatically updated to the new Norton™ Secured seal design – so there’s no need for you to do anything further.

Did you know?

Fact #1

Symantec U.S. Online Consumer
Study, February 2011

94%
of respondents are more likely to continue an online purchase when they see the Norton™ Secured seal

Did you know?

Fact #2

Symantec U.S. Online Consumer
Study, February 2011

77%
of consumers recognise the Norton™ Secured seal even before we have introduced it.

Did you know?

Fact #3

94%
VeriSign's robust PKI infrastructure is now part of Symantec and includes military-grade data centres and disaster recovery sites.

Did you know?

Fact #4

Symantec U.S. Consumer Research Study, January 2011

65%
of consumers agree that a website displaying the Norton™ Secured seal is safe to browse and won’t give them a virus.

Did you know?

Fact #5

Symantec U.S. Consumer Research Study, January 2011

55%
of consumers of consumers agree that a website displaying the Norton™ Secured seal means that the website protects their online privacy.

Did you know?

Fact #6

Symantec U.S. Consumer Research Study, January 2011

53%
of consumers agree that credit card transactions are safe on a website displaying the Norton™ Secured seal.

Why Norton?

We wanted to build on the solid reputation of Norton among your consumers.

Read more

Same Recognition

We’ve tested the new seal with your customers.

See the results
How to choose a certificate authority

How to choose a certificate authority for safer web security.

Watch the video

Globally Trusted

Based on rebranding tests, 94% of respondents are more likely to continue an online purchase when they see the Norton™ Secured seal during the checkout process as compared to seeing other seals or no seal at all. (Symantec U.S. Online Consumer Study, Feburary 2011).

example of a form with new branding
example of a shopping page with new branding
example of a search results page with new branding
The Norton™ Secured seal in action

Your customers believe in our brand.

Consumer Tested

Research shows 65% of consumers agree that a website displaying the Norton™ Secured seal is safe to browse and won't give them a virus.

53% of consumers who responded to the Research Study agree that credit card transactions are safe on a website displaying the Norton™ Secured seal, more than our competitors' trust seals.

Research shows that 55% of consumers agree that a website displaying the Norton™ Secured seal means that the website protects their online privacy (Symantec U.S. Consumer Research Study, January 2011).

There’s safety
in our numbers.

Instantly Recognised

Research shows that 77% of consumers recognised the Norton™ Secured seal even before we introduced it. And with over half a billion daily displays on websites in 170 countries, the new logo will have an instant impact on your audience. (Symantec US Consumer Research Study January 2011, Symantec internal & external customer data 11/2011).

Norton Secured powered by Verisign

We're a
familiar face.

Quality Assured

We'll use the same rigorous and proven authentication processes established by VeriSign to verify businesses and websites. And we've continued to invest in and enhance your SSL Certificates - adding more value and providing even more protection for your business - giving your online customers the greatest confidence that your website is secure.

Watch our video to learn more about how to choose a certificate authority for safer web security

Technology
you can rely on.

Future Proofed

The great thing is, most of the changes have already happened. VeriSign Authentication Services became part of Symantec in August of 2010, and you shouldn't have noticed any difference.

After all, your Account Management Team, company contacts and our products have remained the same.

man with headset on

Questions?

Ask our transition experts and we’ll get back to you as soon as we can.

Ask Now

Everything’s
taken care of.

April 2012 Automatic Product Name Changes
Current Product Names Product Names as of April 2012
VeriSign Secure Site Symantec™ Secure Site
VeriSign Secure Site Pro Symantec™ Secure Site Pro
VeriSign Secure Site with EV Symantec™ Secure Site with EV
VeriSign Secure Site Pro with EV Symantec™ Secure Site Pro with EV
VeriSign Trust Seal Symantec™ Safe Site
VeriSign Code Signing Certificates Symantec™ Code Signing Certificates
Norton Secured - powered by Verisign

Questions Answered

Top 10 Transition FAQs

A complete FAQ list is also available here.

A smooth transition.

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Questions?

Ask our transition experts and we’ll get back to you as soon as we can.

Ask Now

1. What changed with the VeriSign seal?

The VeriSign Trust seal changed from red in colour to yellow, as well as the words within the seal capsule changing from “VeriSign Trusted” to “Norton Secured”. The familiar circle Checkmark will remain as a major component of the new seal. This change is the result of extensive research supporting that the augmentation of the well-recognized Checkmark with these two strong consumer brands, should produce the same, if not better, results when you display the Norton™ Secured seal on your website.

2. Is there any research available to show if consumers are favourable to the name change?

Yes. Symantec’s research has shown an overwhelmingly positive response to the name change by consumers. Norton is the leading name in personal technology protection, with Norton products in use by more than 150 million people worldwide and shipped on 60% of Windows-based consumer PCs worldwide. Symantec’s results showed that 77% of consumers recognized the Norton Secured seal even before we introduced it.

3. When did this change take place?

The seal changes began on April 17th, 2012 and were rolled out over a two-week period.

4. Did the product names change?

In April 2012 most product names were simply updated to Symantec where they once were VeriSign. For example, VeriSign Secure Site became Symantec Secure Site. This will be evident in the purchasing process and on invoices, but otherwise customers probably will not notice a difference.

5. Why is Norton the brand name used in the Norton Secured seal?

In August 2010, Symantec purchased VeriSign Authentication Services, including VeriSign SSL Certificates and the VeriSign Trust seal. As part of the transition, the trust mark became part of the Symantec product family. In the new seal, the Checkmark stays the same and the seal says “Norton Secured, powered by VeriSign.”

Symantec’s Norton brand is extremely well known to consumers, and these consumers will look for the Norton Secured seal on Web sites just like yours. In recent tests, 77% of consumers recognize the Norton™ Secured seal with the check— more than any of our competitors’ trust seals (Symantec Consumer Research, January 2011).

6. What do I have to do on my site to begin using the Norton Secured seal?

No action will be necessary for customers currently posting the seal. Since the seal is served up via javascript, it is simply a matter of Symantec changing which image will display. Once the change is made on the Symantec servers, the new seal will automatically be shown in place of the old seal.

7. Is my SSL Certificate going to say it is signed by Symantec now?

If a user is to click on the padlock and bring up the SSL Certificate details, it will still indicate it is signed off of the VeriSign Root CA. The product names will be changing from VeriSign SSL Certificates to Symantec SSL Certificates.

8. In an EV SSL environment, what will the security status bar display?

After April 2012, Extended Validation SSL Certificates will say identified by Norton in the security status bar (Internet Explorer browsers version 7 and higher). The same rigorous and proven authentication processes established by VeriSign will be used by Symantec to verify businesses and ownership of websites and the Norton name will assure consumers of this.

9. Will the VeriSign sales and support representative change?

The same support and sales teams will continue to provide the high standard of support our customers expect. Your account executive that you have been working with will continue to be the same person.

10. What should I do if my website is not correctly displaying the Norton Secured seal?

Contact your account executive.