1. What changed with the VeriSign seal?
The VeriSign Trust seal changed from red in colour to yellow, as well as the words within the seal capsule changing from “VeriSign Trusted” to “Norton Secured”. The familiar circle Checkmark will remain as a major component of the new seal. This change is the result of extensive research supporting that the augmentation of the well-recognized Checkmark with these two strong consumer brands, should produce the same, if not better, results when you display the Norton™ Secured seal on your website.
2. Is there any research available to show if consumers are favourable to the name change?
Yes. Symantec’s research has shown an overwhelmingly positive response to the name change by consumers. Norton is the leading name in personal technology protection, with Norton products in use by more than 150 million people worldwide and shipped on 60% of Windows-based consumer PCs worldwide. Symantec’s results showed that 77% of consumers recognized the Norton Secured seal even before we introduced it.
3. When did this change take place?
The seal changes began on April 17th, 2012 and were rolled out over a two-week period.
4. Did the product names change?
In April 2012 most product names were simply updated to Symantec where they once were VeriSign. For example, VeriSign Secure Site became Symantec Secure Site. This will be evident in the purchasing process and on invoices, but otherwise customers probably will not notice a difference.
5. Why is Norton the brand name used in the Norton Secured seal?
In August 2010, Symantec purchased VeriSign Authentication Services, including VeriSign SSL Certificates and the VeriSign Trust seal. As part of the transition, the trust mark became part of the Symantec product family. In the new seal, the Checkmark stays the same and the seal says “Norton Secured, powered by VeriSign.”
Symantec’s Norton brand is extremely well known to consumers, and these consumers will look for the Norton Secured seal on Web sites just like yours. In recent tests, 77% of consumers recognize the Norton™ Secured seal with the check— more than any of our competitors’ trust seals (Symantec Consumer Research, January 2011).
6. What do I have to do on my site to begin using the Norton Secured seal?
7. Is my SSL Certificate going to say it is signed by Symantec now?
If a user is to click on the padlock and bring up the SSL Certificate details, it will still indicate it is signed off of the VeriSign Root CA. The product names will be changing from VeriSign SSL Certificates to Symantec SSL Certificates.
8. In an EV SSL environment, what will the security status bar display?
After April 2012, Extended Validation SSL Certificates will say identified by Norton in the security status bar (Internet Explorer browsers version 7 and higher). The same rigorous and proven authentication processes established by VeriSign will be used by Symantec to verify businesses and ownership of websites and the Norton name will assure consumers of this.
9. Will the VeriSign sales and support representative change?
The same support and sales teams will continue to provide the high standard of support our customers expect. Your account executive that you have been working with will continue to be the same person.
10. What should I do if my website is not correctly displaying the Norton Secured seal?
Contact your account executive.